One 2012 video, showing an Elyria, Ohio ( Greater Cleveland) woman, Tashay D. In some videos of violent fights, people chant "World Star" in recognition that the video may be posted on the website. On January 23, 2017, founder and CEO Lee "Q" O'Denat died of atherosclerotic cardiovascular disease at the age of 43, with morbid obesity as a contributing factor. Diddy with a promotional video of Cîroc vodka having premiered on WorldStar. He added "Once we went 100 percent video, showing that original hood stuff, we prevailed." īy 2012 companies and artists were using the platform as an advertising tool, including P. O'Denat said that this led to tension between the two websites. O'Denat used the setup of, a website which had already been distributing similar material. Thereafter, WorldStar focused on hip hop beefs which were previously popular through "street DVDs" such as Smack, The Come Up and others. O'Denat later restarted it as a content aggregator. Shortly after the website's launch, hackers destroyed the website. He started the website in August 2005 with Ari Armani as a distributor of mixtapes. Lee "Q" O'Denat was a Hollis, Queens–based hip-hop fan who attended Grover Cleveland High School before graduating. Jeff Himmelman of The New York Times stated in 2013 that the website "does many things but mostly hosts videos of fights." īy 2012, BET had voted WorldStarHipHop as the "top hip hop and urban culture website" for three years in a row. "The site's popularity has created a sort of voyeuristic feedback loop, in which disassociated bystanders immediately videotape shocking incidents and act as if they're already watching a video on the Internet". Many of the early videos of shocking events had gone viral. The website first became infamous for posting shock videos.
O'Denat who referred to himself as a " Haitian ghetto nerd", described WorldStarHipHop as the " CNN of the ghetto". Described by Vibe as a "remnant of the Geocities generation", the site regularly features shocking events caught on video, music videos and assorted content targeted to young audiences. The site, operated by Worldstar, LLC, was founded by Lee "Q" O'Denat. Founded in 2005, the site averages 1.2 million unique visitors a day. WorldStarHipHop is a content-aggregating video blog.
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